Monday, 4 March 2013

Living London Fashion Week AW13 !

What an exhilarating and enlightening (yet exhausting!) experience I had working during and in the run up to LFW!
I got to experience London Fashion Week from the perspective of a catwalk model, and let me tell you, it truly was a real eye opener, boy do these girls work hard!
I left all of my preconceptions at the door and experienced first-hand the hard work and dedication that goes on behind the scenes. Before entering this world I really had no idea of the extent of the demands made on a working model; trying to attend up to 30 castings a day located all across town, fittings, shows, conflicting priorities, long hours, 1:00 AM agency calls, and coping with jet lag and exhaustion. For me the craziness that is Fashion Week would end at the end of London Fashion Week, yet for many of the models, who had just flown in from New York Fashion Week, this was only the half way mark and they would soon be on their way to Milan and Paris!
As we all know Winter this year has been even colder and snowier than usual; which when you’re hotfooting it a mile up the road trying to reach your next appointment, multiple times a day, makes everything that little bit more difficult! Including fashion choices! It was all about trying to stay warm yet fashionable, which obviously meant compromise on both sides!
A highlight for me was ending up in places I would never have had a reason to be in had I not taken on this role for the agency. Castings and fittings really do take you to all manner of amazing locations, from artist studios in deepest darkest Hackney and beyond to stunning fashion headquarters. It was amazing attending fittings and seeing all of the beautiful collections before they hit the runway.  
It’s an exciting, vibrant time to be around London, especially for a fashion lover. East London is overtaken by the most beautiful and exotic girls all within a square mile, stomping the pavements to their castings. A huge part of fashion week is street style and when you head towards Somerset House during the show days, even before you’ve got off the tube, you get to see the most amazing outfits and pick up some serious style tips!
Of course during the week I was closely monitoring Twitter and Instagram to see live updates of the collections, but it was only after the close of LFW that I had the chance to sit down and fully catch up on all of the shows I had missed in the madness! Read on to see some of my favourite shows and looks for AW13…


Images from Catwalk


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